NBA all-star and coach, Jason Kidd is the cryotherapy Mavericks pioneer, being the first player on the team to use cryotherapy and introduce it to other players. With his extensive playing history and forward move into coaching, Kidd knows the toll that NBA games take on a players body.
With injury troubles and intense workouts preceding the playoffs, Kidd was began using the power of cryotherapy to aid in his recovery. He found relief from inflammation and began regular cryotherapy sessions from that time.
The cold sessions speed up the metabolism, stimulating nutrient and oxygen distribution. These regular session reduce chronic pain and exhaustion from intense athletic performance. With the immune system boosted and inflammation reduced, athletes like the lasting effects of cryotherapy, as it is a non- invasive way to treat the body well without medication. The endorphin effect is another part of the cryotherapy experience that athletes find to help their mental and competitive state of well-being.
Having cryotherapy readily available in the Mavericks’ locker room has been an important part of the team’s recovery process, with every player having the opportunity to speed their workout and post-game recovery as well as to aid in many court-sustained injuries to joints and muscles immediately following injury.
Pain management and the healing qualities of cryotherapy have ‘changed the game’ for the Mavericks and for Jason Kidd. He has become a proponent for cryotherapy in sports locker rooms everywhere. “…The big thing is that it is going to be in every locker room and probably on every campus because of what it does to the body and how you feel and the success rate it’s had so far.” 
Jason Kidd knew that cryotherapy could help he and his teammates throughout their basketball careers with joint, tendon and muscle recovery and “Jason called cryotherapy the Mavs’ “secret weapon.” 
For athletes in any sport, the benefits of cryotherapy can increase recovery time after workouts, promote reduction in swelling, muscle strain and pain relief, as well as provide a powerful health recovery treatment that can be used regularly in athletic training.