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What’s Your Cryotherapy Chamber Worth?

Is your Cryo a Porshe…or a Toyota?

Have you ever thought about what your cryotherapy chamber is actually worth? If your business simply did not work and you had to sell your chamber how much of your investment could you recover? While this is not a comfortable subject it is a necessary one. What if your cryotherapy business fails?

What's your cryotherapy chamber worth?  Logo with frost on it.
What’s your cryotherapy chamber worth?

Do you have an asset or liability?

Spending 40 to 100 thousand dollars on equipment is a big decision. When your business is doing great and you can sell a lot of cryotherapy sessions your chamber is an asset. But what if business stops? Will you be able to sell it, or end up with it in your garage at home? The financial education guru Robert Kiyosaki has taught for over 25 years that “an asset puts money in your pocket, and a liability takes money out of your pocket.” Once you stop making money in cryo your expensive chamber becomes an instant liability.

Best Resale Value – what is your backup plan?

As a consultant I often ask entrepreneurs what plans they have in place if they lose their business. The number one answer is always “I’ll just sell my chamber.” But is it that easy? A quick search on eBay reveals an average of 25 chambers for sale at any given time, and many have been there for months. My search today found (in alphabetical order):

  • Active Cryo (multiple units)
  • CryoMed (two)
  • CryoUSA
  • Impact (multiple units)
  • Juka (multiple units)
  • My Cryo (two)
  • Mobile Cryo units in trailers (three for sale)
  • Revo Mobile

The market for used chambers is already saturated, and none of the units are selling for even half of their original purchase price.

Picture of ebay search window with what is your cryotherapy chamber worth in text box.
A used cryotherapy chamber is not worth much these days….

What’s Your Cryotherapy Chamber Really Worth?

Your chamber is only worth what someone will pay for it, and right now nobody is buying used chambers for more than 50% of the retail price. Chamber pricing models are similar to automobiles: it’s only new until you buy it, and it must be a quality or unique vehicle to hold its value. Once it becomes used the inherent value plummets. The question you need to ask yourself is if your chamber is a quality machine that holds value.

Did you buy a Porshe or a Toyota?

From my personal experience with vehicles I discovered the hard truth of inherent value. I have owned a brand new Porshe 911 and a brand new Toyota Camry in my adult life. When I traded in the Porshe I only lost $14,000 from the original purchase price. But when I traded in my Camry I didn’t even receive half of its original value. The Porshe it turns out is a superior vehicle with a constant market demand, although it was impractical after I had my first child. The Camry was a great family car but for resale it is just too common and simply not a special car.

Compare your cryotherapy chamber with the laundry list of chambers for sale on eBay. There are some models that are noticeably absent simply because they have kept their owners in business or they kept their resale value high and sold quickly.

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What is Infrared Sauna Therapy?

Infrared sauna therapy is a time-transcendent recovery method that results in a plethora of health benefits. Since the beginning of humanity different forms of sauna therapy benefited people on every continent. Even before recorded history humans have used heat–in the form of fire–for connecting with their spirituality, social groups and most importantly to achieve medicinal advantages. Anthropologists have found that across the planet early civilizations have manufactured systems of controlled heat to intentionally induce and encourage sweating.

What is Infrared Sauna Therapy?  Infrared Sauna with wooden bench.

The First Infrared Sauna Therapy was… Coals?

The marriage between cutting-edge scientific innovations and age-old medicinal practices has created a wave of endless health and wellness benefits. With the emergence of electricity in the late 19th century heat therapy began to take a superior path led by nutritionist and health activist, Dr. John Harvey Kellogg. Dr. Kellogg wanted to expand on the wonderful health benefits of excessive sweating and in turn invented the world’s first “Incandescent Light Bath.” In this new-age sauna patients would enter a cabinet-like structure heated with exposed light bulbs. Scientists discovered the penetration ability of these incandescent bulbs came from the emission of infrared light. Therefore infrared light was to credit for the higher amounts of emitted sweat and increased detoxification. As a result, infrared light has become the leading technology in this modern age of sauna therapy.

Infrared Sauna Therapy Today

So what are the exact reasons why Infrared Sauna Therapy has been so popularized? The health benefits are endless. From skin care to cardiovascular advantages, infrared sauna treatment seems to specifically result in enhanced health and wellness. Some notable benefits include the following:

  • Detoxification
  • Stress relief
  • Joint and muscle pain relief
  • Weight loss
  • Increased metabolism
  • Immune system support
  • Skin rejuvenation
  • Heart health
  • Disappearance of cellulite
  • Better sleep

Many people associate infrared sauna therapy with youthful and beautiful skin. For example, the ageless Jennifer Aniston regularly uses infrared sauna therapy as a natural way of maintaining her flawless skin and body. Detoxification is a vital element in achieving truly healthy skin. Sweating allows us to get rid of bodily toxins such as lead, mercury, alcohol and sulfuric acid. Moreover, daily sauna sessions promote skin vitality by increasing blood circulation, sweat gland activity and pore cleansing.

Athletic Benefits

Athletes are also avid users of infrared saunas as a way to reduce muscle and joint pain. By using heat therapy the release of anti-inflammatory compounds such as noradrenaline, adrenaline and cortisol is increased, relieving pain and muscle soreness. Moreover, these anti-inflammatory compounds result in a positive stress on the body that produces natural pain-killing endorphins. Many Olympians also use infrared saunas as a way to warm up their bodies quickly and comfortably before training. Sauna therapy has been linked to an increase in blood-plasma volume and flow to the heart. Therefore, performance and endurance is also increased as greater amounts of blood are able to flow.

Infrared Light & Weight Loss

Weight loss and increased metabolic function is also another great reason why you should invest in infrared sauna therapy. A single 30-minute infrared sauna session burns an average of 300-800 calories. To put this into perspective, a 2 to 3 mile run burns around 300 calories and peak output on a rowing machine burns about 600 calories in a half an hour. With sauna therapy, the weight of the water loss from the excessive sweating returns by drinking water; however, the calories consumed will not be. Metabolism increases as the body increases sweat production to cool itself, the heart works harder to pump blood while boosting circulation all the while burning more calories.

Overall, Infrared Sauna Therapy has endless health benefits for the body and is both safe and reliable. From places like hospitals to space stations, infrared is used daily. Hospitals use infrared to warm newborn babies which is completely safe on their soft skin. Infrared is also trusted by NASA which uses it as a heat source in the International Space Station.

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My First Cryotherapy Experience

As a college athlete muscle soreness and inflammation are constant and often due to the large demand of training that goes into each practice. Because of this I soon was searching for my first cryotherapy experience. I am always sore both during and after practices which has begun to affect my level of play. Muscle inflammation has hindered my ability to perform at my best during training and tournaments. This isn’t new to me though. I have played volleyball for over half of my life and have dealt with muscle pain for the majority of my competitive seasons. Throughout this time I’ve turned to recovery solutions such as ice baths, massages and even cold-compress. Unfortunately, none of these “solutions” relieved my soreness. Then I heard about Cryotherapy.

Cryotherapy: A Leap of Faith

Cryotherapy was something that I had never heard of before until recently looking into it. After researching exactly what it was it became clear that I needed to at least give it a shot. The technology behind each Cryotherapy session is cutting-edge and uses data from several centuries of scientific innovations to promote healing and wellness. This definitely sounded like a worthy investment. 

My first cryotherapy experience in the chamber was a little foreign, but the staff were super friendly. They explained everything that was going on before my session. I changed out of my clothes and into a robe fitted with a stylish pair of slippers. As I entered the chamber they closed the door and handed me a pair of gloves. I passed them the robe and stood in the chamber with only my head exposed. It felt like I was in some type of space pod, but I wasn’t scared. During the whole process the visual display monitor explained the entire process and counted down the time that I had remaining. The cold air filled the chamber, cooling my body and the foggy-gas arising from the chamber was really cool to look at.

After only three minutes the session ended. Yes it only took three minutes! After the session I relaxed in their recovery lounge. Just after ten minutes of resting I could feel pain relief in both of these areas. My thighs were significantly less sore and the sharp pain in my shoulder was nearly gone. I honestly was in awe of the extremely fast results after just a few minutes in the cryotherapy chamber. I would definitely recommend this method to anyone suffering from chronic pain and soreness.

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How Often Should I do Cryotherapy?

People often ask How often should I do cryotherapy? The answer depends on what results you are looking for. Most people try cryotherapy out for the first time and realize that it eliminates pain and inflammation within minutes. If they purchase a bundle of sessions and use cryotherapy on a regular basis they will maximize these benefits.

How often should you do cryotherapy?  Woman in cryotherapy chamber.

Is Weekly Cryo Enough?

Cryotherapy done weekly is an excellent start for new customers. It allows them to benefit from the treatment and reduce any inflammation from that week. Many customers will choose Friday afternoons to reduce any mid-week inflammation and aches and pains. As a result this allows them to enjoy the endorphin rush for the evening and enjoy a pain-free weekend. The main point of using cryo on a weekly basis is to continue doing it. Doing cryotherapy only one time can and does provide immediate benefits. However, regular sessions as part of a routine provide the true benefits.

Should I Do Cryotherapy Everyday?

Daily cryo sessions are the dream of nearly every professional athlete. NFL and NBA teams often have many chambers in their training facilities. Coaches instruct their players to do cryotherapy directly after every workout and game, and it pays off. Teams experience less injuries, and players become emboldened and work harder in the game. For non-professional athletes there are two ways to enjoy daily cryo sessions.

  • Purchase your own chamber and put it in your home
  • Purchase a more affordable “unlimited” package and enjoy cryo whenever you want

By and large most cryotherapy centers have an unlimited package, ranging around $300 dollars. Cryo Recovery Lounge centers offer an unlimited package for $299 that offers daily access to cryo, hyperbaric chamber, NormaTec compression, and Infrared Sauna.

How Much is Too Much Cryo?

The rule of thumb for non-professional athletes is one session per day at a maximum. Why? Because cold therapy is a bio-hack. As a result it works by using the human body’s healing response to the cold-induced stress. Contrarily, professionals may choose to have more than one session per day. However, they also have the benefit of expert trainers, conditioning coaches, massage therapists, doctors, and anything else they may need for peak performance.

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Why is Cryotherapy so Expensive?

Why is cryotherapy so expensive? Cryotherapy is often compared to an ice bath, but an ice bath is fairly inexpensive if you do it at home. Why pay $40 for a cryotherapy treatment? The reasons are many. Scientists designed cryotherapy to be better than an ice bath and to provide faster pain relief. Over the decades many teams and athletes have discovered that cryotherapy has more than just cold-air benefits.

Why is cryotherapy so expensive?  Dollar bill frozen in ice cube.
The cost of cryo does not have to freeze your wallet!

What Makes Cryotherapy so Expensive?

What makes cryotherapy so expensive is the cost of the chamber and liquid nitrogen costs. Cryotherapy chambers cost anywhere from $50,000 to over $120,000 dollars. Added to this is the rental cost of the liquid nitrogen tank and the liquid nitrogen itself. Small business owners also have the added cost of payroll for their employees and the building lease. For a cryotherapy business owner the lowest cost is often $40 dollars.

How You Can Get a Better Price!

If you enjoy cryotherapy you can often save money by purchasing cryo in a bundle. Most businesses sell 10-packs or even an affordable monthly unlimited cryo pass. This is also a better method to approach cryotherapy. From my experience in nearly every type of chamber it seems that lasting results take about 5 sessions minimum. For a temporary muscle pull, hangover, or headache a single session often does the trick. But for psoriasis, arthritis, overuse-injury risk-prevention, heaving athletic training, and other conditions it is best to incorporate cryo into a regular routine.

Cryotherapy as an Investment

Athletes, models, and people with chronic pain take a different approach to paying for cryotherapy. LeBron James of NBA fame spends over 1 million dollars per year on his athletic recovery. Many NFL teams and Olympic athletes depend on cryotherapy to keep them in the game. Athletic injury can ruin a sports career, so for them cryotherapy is an investment in better athletics. For the non-professional athlete cryotherapy can help train harder with confidence, burn more calories, improve your skin, and endure less pain.

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Results from Cryotherapy: How long does it take?

Results from cryotherapy: how long does it take?  Woman in XR Cryotherapy chamber.

Are results from cryotherapy noticeable right away? How long does it take to feel less sore, lose weight, or help my skin improve? Certainly there are immediate and long term benefits of cryotherapy for all people. Here are the most common and sought after results from cryotherapy that you can expect.

Results from Cryotherapy: Immediate

A cryotherapy chamber provides immediate results for anyone who is experiencing the below aches and pains:

  • Headaches
  • Muscle soreness from exercise
  • Inflammation
  • Arthritis
  • Lethargy or exhaustion

Cryotherapy is not designed to heal any injury or disease. However, the vast majority of people discover pain relief after a single session. Furthermore, those who want to prevent injury can benefit from cryotherapy’s inflammation reducing results.

Mid-Term Results

Cryotherapy becomes most noticeable after 5 or 6 regular sessions. The earliest noticeable difference is less Delayed Onset Muscle Soreness, or DOMS. This type of soreness is what athletes feel after exercising a muscle group harder than the muscles are accustomed to. Consequently, bodybuilders, fitness models, and professional athletes benefit by being able to recover from extreme exercise faster. Concurrently with less soreness they also will be able to return to workouts with proper form, lessening their risk of injury. Mid-term results from cryotherapy also include:

  • Weight loss assistance (500-700 calories per session)
  • Skin tightening
  • Reduced risk of overuse injury (e.g., tennis elbow)
  • Increased energy
  • Greater gains from more effective exercise
  • Diminishes the production of sebum, which causes acne breakouts

Long-Term Results

The long-term results of cryotherapy are different than those listed above. Long term results are based in injury prevention and joint protection. Professional athletes all over the world use cryotherapy to stay in the game. Entire NFL and NBA teams (e.g., Lakers, Dallas Cowboys) use cryotherapy for their athletes in their full-court press to avoid overuse injuries. Athletes also benefit from their increased confidence that they are less-likely to injure themselves while playing.

  • Overuse Injury prevention
  • Fewer workman’s compensation cases from injuries
  • Bolder and more confident athletes
  • Lessened need for physical therapy

Overall Results

Certainly there is always a cost-benefit-ratio for anyone investing in their health. But an investment in regular cryotherapy sessions makes sense when weighed against other costs:

  • Physical Therapy copay costs
  • Lost work from injury at the gym
  • Weight gain from injury at the gym
  • Dissatisfaction from lack of self-care
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How to Start a Mobile Cryotherapy Business

A mobile cryotherapy trailer with a liquid nitrogen cryosauna inside.

Surely starting a mobile cryotherapy business may seem like an impossible task. With new advances in liquid nitrogen cryosaunas the mobility of cryotherapy is real. Some manufacturers build mobile cryo chambers on trucks. Others offer to install their machine in your van or trailer. This allows you as a business owner to bring cryotherapy anywhere in your city. Your partnerships with local gyms and trainers can bring you a constant flow of new customers.

Locate Your Target Area

Without a doubt a mobile cryotherapy business can indeed travel anywhere. Particularly targeting areas with many clients is the trick to keeping you in business. Look for the following businesses accordingly:

  • Physical Therapists
  • Gyms and Fitness Centers
  • Chiropractors
  • Personal Trainers
  • CrossFit Boxes
  • Tanning Salons
  • Medical Spas

These locations all share two things in common: physical recovery and fitness.

Design Your Vehicle or Trailer

A cryosauna can fit into a Dodge Ram ProMaster van or a Mercedes Sprinter van! Cryo Innovations has installed the XR in trailers and vans for this exact purpose. Because of the liquid nitrogen and the weight of the chamber (i.e., 600 lbs.) it is necessary to use professionals for the design and build. Once it is ready you are quickly in business! One successful mobile cryotherapy van began running sessions the same hour the van was finished.

Market Your Services

Driving your van around is not enough. Contact your target areas and offer free cryotherapy for a day. Allow the trainers to have free cryotherapy in exchange for posting their experience on their social media. Their followers will see the liquid nitrogen fog and want to try it themselves. Another successful mobile cryotherapy company routinely offered their service free of charge at high-school football games for anyone. This seems like a losing strategy. However, this business owner parked her van near the local news van and soon was able to convince the field reporter to include it in the evening news.

Build Your Edge

By all means having a mobile cryotherapy van will allow you to provide a service that brick-and-mortar cryo shops cannot. First, most people who use cryo also use a gym, esthetician, or physical therapist. Second, once they know that you will come to them you can add them to your regular client list. If you are willing to be shrewd you can park your van near an existing cryotherapy shop and offer coupons for people who inquire. Furthermore, you can also partner with cryotherapy shops to offer profit sharing for referenced clients on days that they are closed.

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Why Start a Cryotherapy Business?

With so many options why start a cryotherapy business? Cryotherapy is one of the newest innovations in the world of health and fitness. It has turned the heads of several fitness entrepreneurs due to its increasing popularity. Professional athletes and trainers rely on cryo to boost their energy and aid in recovery. While cryotherapy provides amazing health benefits to its users, it’s also extremely lucrative for the business owner. Financial analysts project the cryotherapy business exceeding $5 billion by 2025. This is only the beginning for this rising business. Many cities still lack a cryotherapy business in their area and for the moment, it’s still a land grab.

Is Starting a Cryotherapy Business Hard?

Cryotherapy is a plug-n-play business that requires little to no overhead or maintenance costs. After obtaining and installing the machine you can begin selling sessions immediately. Cryo sessions sell for $40, but only cost the owner a total of $5 for the nitrogen used. Therefore, a 3 minute session yields a whopping $35 profit. That alone can work as a business; however, it can also open doors to offering other services for more money.

Is Cryotherapy THAT popular?

Should I start a Cryotherapy Business?  Lebron James in a cryotherapy chamber.
King James in the cryosauna.

You’ve probably seen cryotherapy being used by some of the greatest athletes on the planet. Lebron James uses cryo to continue dominating the NBA. Zac Efron also uses cryotherapy in maintaining and caring for his incredible physique. He even has guests on his fitness show use the cryo chamber after each of their workout sessions. The mainstream attention for this new innovation has piqued the interest of many business owners and fitness consumers, causing a growing market for cryo chambers. Once you have a cryotherapy business in town consumers will be eager to discover what’s behind all the mainstream attention surrounding cryotherapy which will help with marketing.

How Should I Start?

If you’re interested in a cryotherapy business, now is the time to start! It’s so easy to start and maintain that there should be nothing holding you back. Start by first comparing cryotherapy chambers here and reviewing the top performers from 2019.

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Best Cryotherapy Machines of 2019

The best cryotherapy machines of 2019 is a tough call. I have done a cryo session everyday for over two years now. I have only missed my cryo on days when I was traveling. In total I think I have enjoyed a crotherapy session about 4 days per week for the entire year. How did I afford all of this? Ironically most companies offered me cryotherapy for free for a “positive review.” I always tell them that I will write a positive review only if my experience is positive, and it often is. But you may notice that I have never officially endorsed a cryotherapy machine for a reason: I want to remain as impartial as possible.

The Best of the Best Cryotherapy Machines of 2019

For the most part what makes a top performing cryotherapy machine? In my humble opinion it meets three criteria:

  • The session is not interrupted by a system failure
  • The temperature reaches below -200°F
  • I feel safe

Those are three easy goals for becoming one of the best cryotherapy machines of 2019. Nonetheless many machines and cryotherapy providers just cannot meet all three. Sometimes my session is started only to suddenly stop and I have to get out, wait, and start again. This wastes my time and gives me concerns that I am not safe. I also want the temperature to reach colder than -200°F. This often means I am drawn to use liquid nitrogen machines because electric cryotherapy machines cannot reach below -160°F. For the record I am not opposed to electric machines, I just feel they do not provide as effective therapy because electric cryotherapy machines cannot reach below -160°F.

The XR by Cryo Innovations

Best Cryotherapy Machines of 2019. 
The XR cryosauna by Cryo Innovations with door open and woman standing inside.  Cryotherapy machine.  Liquid nitrogen based cryotherapy machine.
The XR is a pro-athlete favorite

First place for 2019 is the Tesla-looking XR by Cryo Innovations. This cryotherapy machine immediately looks impressive. Solid and sturdy with illuminated blue lights this cryotherapy machine is hands-down different from anything else. Comfortable inside I always felt VERY safe as it has 8 safety features running at the same time. It even has an earclip that measures my pulse and blood oxygen levels which was actually fun to watch. I also quickly realized that the machine was ready to go almost instantly. The “pre-cool” time was faster than I could get undressed, and before I knew it the temperature was -230°F.

The Impact by Impact Cryotherapy

Best Cryotherapy Machines of 2019. 
The Impact Cryosauna in black color with door closed.
An Oldie But Goodie

The Impact Cryosauna is popular for being such an old model. Made in the USA like the XR gives the Impact a feeling of reliability. Many foreign made cryosaunas concern me. If a part breaks it may take awhile to have it replaced. The Impact made my “best of” list simply because it is a popular machine and I see it all across the country. Like the XR it gets cold, often below -210°F. I am comfortable in it as a consumer; however, if I were to buy one I would have the following requests for the manufacturer:

  • Make the walls sturdier. They are thin walls and it seems that they could be thicker for longevity.
  • The head-hole makes me feel trapped. It somewhat feels like a cigar-cutter and that my head and neck stick out like I am in a guillotine. The lid-with-a-hole feels weird, so why have it? It also forces the nitrogen gas towards my face, making me constantly worried I am inhaling it.

Onward to 2020!

This year is bringing huge advances to the cryotherapy world. New technology will enhance safety and bring cryotherapy to nearly every city in the country. Look for:

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Delayed Onset Muscle Soreness

Does Delayed Onset Muscle Soreness (DOMS) keep you from performing at 100% following a workout? This pain is common in all types of exercise, from marathon running to yoga. What makes this pain different from “normal” athletic soreness?

Delayed onset muscle soreness man with sore muscles red black and white photo

Delayed Onset Muscle Soreness after a workout

Different from other types of soreness DOMS results from tiny tears of muscle fibers. These microtraumas are actual tears of your muscles, and they take time to heal. During that healing process there is inflammation causing sensitivity throughout the muscles. Prior thinking in training circles thought lactic acid build-up caused soreness. This was scientifically proven as inaccurate, as reported by Sports Illustrated (click here for the article).¹

Is it soreness or pain from injury?

Pain from exercise comes in two forms: sore muscles or injury pain. Basically sore muscles have a wide area of pain. Injury pain is stinging or stabbing pain in a small area. If you have pain immediately while working out you may have suffered an injury. On the other hand, soreness develops slowly, growing in intensity, until you are in serious pain. Most people simply massage their sore muscles and wait. But athletes who need their bodies to work will use ice packs, creams, stem therapy, and cryotherapy.

Whole Body Cryotherapy for soreness

Cryotherapy takes a space-age approach towards healing and preventing soreness. Instead of an ice bath that takes 20 minutes and is a hassle many athletes are using whole body cryotherapy to help heal soreness in 3 minutes. During a cryotherapy session the chamber fills with cold, dry air that reaches temperatures as low as -230°F. This causes vasoconstriction, which is a squeezing of blood vessels that pushes the blood inward towards the body’s core. The ultra-cold temperatures cause the body to anticipate a shock to the system and respond by preparing the body for healing from the anticipated trauma. This results in a body-hack: the blood is hyper-oxygenated and filled with inflammation reducing enzymes. Once the 3 minutes are over the now-rich blood returns to the skeletal muscles and reduces DOMS faster than any other recovery method.

  1. http://www.ncbi.nlm.nih.gov/pubmed/27409551