Would you like a chance to win a $1000 cash prize? Cryosauna Reviews is sponsoring a cold-challenge! Simply film yourself testing your electric-chamber’s temperature reaching below -120°F, share a link with us, and you could win one grand in cash! Here’s the catch: we know that you will not be able to. We have been trying for the past two years to find an electric chamber that gets colder than that. It is merely out of our concern that we are finally publicizing the problem: electric cryotherapy chamber temperatures are being falsely advertised.
We Tested 8 Electric Chambers
To test the most popular electric chambers in the marketplace we followed a simple procedure: we scheduled appointments and measured the temperatures with two digital thermometers. We used a Reed C-370 RTD Thermometer and an Omega Precision RTD during the sessions.¹ Each thermometer was held in a gloved hand and kept steady at 8 inches away from the chest. We required the testers to wear a facemask for protection and to prevent breathing on the temperature probes. While it was comforting to watch both thermometers perform quickly with highly accurate results the final temperatures were alarming. This included the electric chambers owned by friends and colleagues.
Our Reviews Are Not Sponsored
Cryosauna Reviews does not make or sell any cryo chambers. We have independently reported on every cryotherapy chamber on the market, from nitrogen to electrics and now hybrid machines. What our reporting and study over the past 24 months has found is startling: no electric chamber can reach lower than -120°F degrees in the central area of the chamber. This is where the client would stand and receive the benefit of the cold air. Most machines we have tested placed their temperature monitor (thermocouple, thermometer, etc.) so close to the cooling element that it produces a manipulated reading. The temperature where the person stands is not -160°F or even -150°F. Some machines did not even reach -100°F, yet the large digital display of the chamber read temperatures much colder.
Did You Buy A Fancy Freezer?
Cryo chamber manufacturers have become adamant on advertising the lowest possible temperatures as part of their marketing. Consumers have become attracted to the “colder is better” mentality, and ultimately it is the business owner who pays the price. The cryogenic environment begins at -160°F. Temperatures that are not that low are by definition not cryogenic. Unfortunately if you purchased an electric cryotherapy chamber you may have just bought yourself a fancy freezer. Will it produce results? Yes. But did you pay too much? Probably.
What Electric Cryo Owners Can Do
If you cannot prove that you electric chamber actually performs as advertised there is not a whole lot you can do. We called 8 manufacturers and asked about their temperature claims and weather or not the client’s position would receive the same temperature air as the installed thermocouple. None of their responses were satisfactory and it became clear that without industry regulations there is little a consumer can do when a manufacturer misrepresents their product.
As an alternative you can focus on how much a client’s skin temperature drops rather than the interior temperature of the machine. In our polling it appears that clients are interested in seeing how their body responded to cryo. If you are able to switch off (or cover) the temperature display it may actually help your business to do so. Clients will instead focus on their own skin temperatures instead of the digital displays that are misleading.
We initially only used the Reed thermometer and became concerned that it was defective when it would not reach the lower advertised temperatures. We then purchased the Omega thermometer and tested them side-by-side only to learn that both worked accurately. It was the chamber that was not accurate. This launched the beginning of our investigation which lasted over two years.
Have you ever thought about what your cryotherapy chamber is actually worth? If your business simply did not work and you had to sell your chamber how much of your investment could you recover? While this is not a comfortable subject it is a necessary one. What if your cryotherapy business fails?
Do you have an asset or liability?
Spending 40 to 100 thousand dollars on equipment is a big decision. When your business is doing great and you can sell a lot of cryotherapy sessions your chamber is an asset. But what if business stops? Will you be able to sell it, or end up with it in your garage at home? The financial education guru Robert Kiyosaki has taught for over 25 years that “an asset puts money in your pocket, and a liability takes money out of your pocket.” Once you stop making money in cryo your expensive chamber becomes an instant liability.
Best Resale Value – what is your backup plan?
As a consultant I often ask entrepreneurs what plans they have in place if they lose their business. The number one answer is always “I’ll just sell my chamber.” But is it that easy? A quick search on eBay reveals an average of 25 chambers for sale at any given time, and many have been there for months. My search today found (in alphabetical order):
The market for used chambers is already saturated, and none of the units are selling for even half of their original purchase price.
What’s Your Cryotherapy Chamber Really Worth?
Your chamber is only worth what someone will pay for it, and right now nobody is buying used chambers for more than 50% of the retail price. Chamber pricing models are similar to automobiles: it’s only new until you buy it, and it must be a quality or unique vehicle to hold its value. Once it becomes used the inherent value plummets. The question you need to ask yourself is if your chamber is a quality machine that holds value.
Did you buy a Porshe or a Toyota?
From my personal experience with vehicles I discovered the hard truth of inherent value. I have owned a brand new Porshe 911 and a brand new Toyota Camry in my adult life. When I traded in the Porshe I only lost $14,000 from the original purchase price. But when I traded in my Camry I didn’t even receive half of its original value. The Porshe it turns out is a superior vehicle with a constant market demand, although it was impractical after I had my first child. The Camry was a great family car but for resale it is just too common and simply not a special car.
Compare your cryotherapy chamber with the laundry list of chambers for sale on eBay. There are some models that are noticeably absent simply because they have kept their owners in business or they kept their resale value high and sold quickly.
With so many options why start a cryotherapy business? Cryotherapy is one of the newest innovations in the world of health and fitness. It has turned the heads of several fitness entrepreneurs due to its increasing popularity. Professional athletes and trainers rely on cryo to boost their energy and aid in recovery. While cryotherapy provides amazing health benefits to its users, it’s also extremely lucrative for the business owner. Financial analysts project the cryotherapy business exceeding $5 billion by 2025. This is only the beginning for this rising business. Many cities still lack a cryotherapy business in their area and for the moment, it’s still a land grab.
Is Starting a Cryotherapy Business Hard?
Cryotherapy is a plug-n-play business that requires little to no overhead or maintenance costs. After obtaining and installing the machine you can begin selling sessions immediately. Cryo sessions sell for $40, but only cost the owner a total of $5 for the nitrogen used. Therefore, a 3 minute session yields a whopping $35 profit. That alone can work as a business; however, it can also open doors to offering other services for more money.
Is Cryotherapy THAT popular?
You’ve probably seen cryotherapy being used by some of the greatest athletes on the planet. Lebron James uses cryo to continue dominating the NBA. Zac Efron also uses cryotherapy in maintaining and caring for his incredible physique. He even has guests on his fitness show use the cryo chamber after each of their workout sessions. The mainstream attention for this new innovation has piqued the interest of many business owners and fitness consumers, causing a growing market for cryo chambers. Once you have a cryotherapy business in town consumers will be eager to discover what’s behind all the mainstream attention surrounding cryotherapy which will help with marketing.
How Should I Start?
If you’re interested in a cryotherapy business, now is the time to start! It’s so easy to start and maintain that there should be nothing holding you back. Start by first comparing cryotherapy chambers here and reviewing the top performers from 2019.